#Onyx coffee lab subscriptions full

It is a business, so Onyx should be able to charge whatever they need to continue to be profitable and present new coffee at a high level. In fact, Onyx may be the most transparent coffee roaster around.Ī quick look at one of their product pages, and you'll learn everything there is to know about a given coffee.įor example, this Gesha coffee out of Panama is $150 for 10 ounces, and the 'Onyx Price' is $57.74. This is extremely rare, limited, small-lot coffee, so I assume the price is justified. So, for the price of a Rocket Espresso Mozzafiato espresso machine, I can get some pour-over equipment and 10 ounces of coffee per month for the following year. I scroll down a little more, and my life almost ends. The complete kit includes the following:īrew Guides by 2022 US Brewers Cup Champion Elika Liftee This is a bunch of stuff I'd have already if I was making pour-overs daily. I'm scrolling past some quality coffee equipment, all Onyx Branded. If it's in my budget, the spots are already claimed, but chances are it's not in my budget.Īt this point, I really want to see the price. My impressions were that there was no way I could join this subscription. I'm immediately reminded of sneaker drops, video game console drops, computer parts drops, or any other drops that happen for items that have been in short supply these past few years. We are expanding the 2023 program to offer an Echelon coffee only option, and this is limited to the first one-hundred to sign up within the United States.'

#Onyx coffee lab subscriptions full

'The full Echelon Membership is limited to the first twenty-five to sign up within the United States at this time. I already have an espresso machine, but this still sounds interesting. I see stuff about Onyx, including the brewing equipment, as part of the Echelon subscription. They discuss competition-winning coffees and extraction guides from the US Brewer's Cup Champion. '12 Months of the Finest Coffee In the World” I was greeted with those gold boxes that initially drew me in with the Onyx branding and their tagline, 'Never Settle for Good Enough.' The marketing at Onyx is top-notch, from their Sprudgie award-winning packaging to their merch to their website.Īnyway, I started reading through the details on their landing page. Their signature branding with a video background of cherries on coffee plants. In typical Onyx fashion, I was immediately drawn in by the landing page. Taken by the shiny gold box in the Instagram post, I immediately ended up on the landing page for Echelon. The other day while scrolling through the Keep Roasting Instagram, I spotted a post from Onyx promoting Echelon 2023.

There's just so much coffee out there and so many roasters. I often scroll through the Onyx Coffee Lab website even if I buy their beans less than I'd like to. Since then, I've had a lot of other coffee from other roasters. I was struck by the playful, citrus acidity balanced out by the more conventional nuttier notes.Įven early in my coffee journey, I could tell I was tasting coffee from a unique roaster with a penchant for selecting quality, exciting beans. I got this coffee on a whim after trying some Onyx coffee at Reverent Coffee in Rancho Palos Verdes. One of the earliest coffees I enjoyed within a few months of owning an espresso machine was Onyx Guatemala Finca Isnul.